(Made all the more problematic that he was born on Crunch Island in the Milk Sea.) However, one has to wonder how our esteemed mascot was able to enjoy his cereals because Cap’n Crunch wasn’t designed or illustrated with teeth. The cereal was an instant breakfast hit and would be followed up with Crunch Berries in 1967 and Peanut Butter Crunch in 1969. Struggling to wake up his crew to help man the ship (and protect its precious cereal cargo!), he finally rouses everyone awake by whispering that there is Cap’n Crunch, a cereal so “delightfully sweet and fun to munch because it keeps its crunch,” in the mess hall. In one of his first commercials, the Cap’n sails on the S.S. Jay Ward Studios, the folks behind classic cartoon characters including Rocky and Bullwinkle, Dudley Do-Right, and George of the Jungle, created Cap’n Crunch. In 1963, the original Cap’n Crunch cereal set sail for grocery stores everywhere from the Quaker Oats Company, led by its signature fun-loving brand mascot Horatio Magellan Crunch and his faithful crew. Look closer - when it comes to Cap’n Crunch, it’s all in the details. In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years. Take a look at the opening panel of Cap’n Crunch cereal box designs below.
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